Filters and Tactics
ELECTRO BOOKS
As part of an ongoing research and development project we are building upon our work with the Design Products department at the RCA to explore and inventive new ideas for the scope and function of small books.
Electro-Interdependent-Books is a limited edition of 200 unique books – each book with the ability to transmit and receive ‘messages’ within a ‘community’ of individual books.
The project explores:
- the book as part of an event and as part of a performance;
- the book as an individual;
- the book as a an audio device (Electronic Whispering Objects);
- the potential for mediating the interrelationships between distinct individuals or groups of books within an edition in order to manipulate how they are interpreted.
In-progress, more info coming soon.
THE DEVIL…
Kerning is an eye bending, geeky graphic designers’ activity. But nothing sticks out more than bad spacing in big jobs.
In the grand scheme of things, kerning is just one granular job within hosts of bigger concerns in a design project. But, as they say, ‘the devil is in the details’ and bad or ill considered kerning sticks out like a sore thumb. Whether a viewer consciously notices it or not, poor letter spacing is innate to the overarching sensibilities of the work. Letter spacing and kerning has a profound effect on look and feel, meaning and message, value proposition, legibility, readability, recall and recognition.
It’s interesting that we see some recent games and iApps for typographic practise – KERNTYPE by Method of Action is a good one to test out your skills.
SOMETHING OLD SOMETHING NEW
A while back we made a little website for our very talented friend Sarah Thomas:
www.sarahthomasinteriors.com
Sarah helped us design and kit out our studio in Dean Street. In her inimitable fashion she found us some great furniture and mixed this with some really nice new commissions. Shown here is Dean Street and her work for one of our other clients, Not To Scale, and some of her production work for sports brand Converse.
ONLINE DESTINATION
Two years ago we designed and built a ‘digital destination’ for Paul Smith Jeans – a website with sticky content.
In one of the first sites of its type, we worked with the marketing team at Paul Smith Ltd to expanded the original scope and remit of the site content, to included (additional) inspiring and entertaining media streams.
For our clients (brands, businesses and institutions) selecting, creating, editing and curating content for online is increasingly important. Building online destinations means creating sites that stimulate repeat users and naturally increase traffic through social networking. They are becoming more and more important (almost imperative) in ensuring the success of all forms of brand communications and campaigns; and the retention or ‘stickiness’ of these messages.
Rhythm & Typography
We developed a new identity system for the photographer John Wright. In the process, we became interested in how John’s no nonsense Glaswegian charisma, and his direct approach, might play out in the identity system.
Words and language, and their typographic rhythm formed the idea for an identity system that connects into some of what John does and is about.
Shoot. Speed. Crash. Burn. John. Wright.
Sharp. Clamp. Push. Back. John. Wright.
Wide. Crop. Art. Shape. John. Wright.